par 
Lisa Pasqualini and 
Émilie Wilhelm, édition 2024
Web performance is more than just a technical issue. It has become an essential strategic lever for companies seeking to maximize conversions and improve sales. Come and discover at this conference the real impact of webperf, and how the speed of your website can boost your conversion rates. Explore with us the crucial link between performance and business, understand the difference between correlation and causation, and learn proven methods for validating the impact of webperf through A/B testing. No more clichés about Amazon where 100ms = 1% sales. Learn from our real-life experiences with real customers and avoid common pitfalls.
Former developer, Lisa Pasqualini joined Fasterize 2 years ago, where she excels in onboarding and tracking customer satisfaction. She has structured numerous A/B tests, helping customers maximize their web performance. Thanks to her technical and functional expertise, Lisa is a privileged interlocutor to demonstrate how webperf can transform business and improve conversions.
For over 10 years, I’ve been actively involved in the democratization of web performance. I’ve contributed to numerous publications and studies, including the JDN webperf ranking and several ebooks dedicated to web performance. Thanks to my research and analysis, I’ve helped numerous companies understand and improve their web performance, demonstrating the direct impact of speed on conversions and commercial success. I also host webinars and co-organize webperf events to raise awareness and educate a wide audience on the crucial importance of webperf.